August 2006

August 2006

Edelman hires Wiley, fires proofreader Uncategorized

From their site: General Motor’s Michael Wiley Joins Edelman’s me2revolution as Senior Vice PresidentAugust 28, 2006 All kidding aside, I had the pleasure of sitting on a panel that Michael moderated at the January ’06 WOMMA conference in Orlando with Jason Woodmansee and Steve Rubel….

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File this under: Things I Already Knew Uncategorized

For those who haven’t met me in person, I’m a tall man. 6’6″ to be exact. Sure, it’s hell finding clothes at times… like this morning when I was outbid on a tall XXL Banana Republic shirt, but it does have its benefits. And like…

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Quote of the Year and a Devil’s Advocate Uncategorized

From yesterday’s Journal, on MySpace: “We’re not as impressed by, like, huge numbers of ‘friends’ because that can be gamed very easily,” says Adam Farrell, head of online marketing for Matador Records, referring to computer programs that can visit a site repeatedly to artificially boost…

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Fosters beer — Welcome to 2006! Uncategorized

Today’s Journal reports that Fosters beer is pulling its advertising budget from TV and going to spend its entire TV budget on online ads. The reason for the change? Many marketers, increasingly uncertain about the value of TV advertising, are looking at other media. That…

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