November 2006

November 2006

Who cares about ethics? Uncategorized

I was floored when a co-worker sent me this article from MarketingVox. It talks about the Edelman/WOMMA ethics review and concludes with this: “In the long run, does any client really care if its agency is a member of WOMMA? Of course not. Some people…

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When it’s time to fire your agency Uncategorized

Apparently every idea has been used when it comes to making TV ads. I say this because there have been waaaaaaay too many commercials featuring a dead theme. And by “dead”, I mean “brain dead”, as in the agency was lazy and uncreative. Specifically, ads…

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Enterprise Rent-A-Car needs a calculator Uncategorized

Awful commercials already hit on this one, but someone at Enterprise needs to do some math – is “Moose” going to his 12 year class reunion? Do they have 12 year reunions? (I’m asking this because my high school class has never had a class…

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Why people turn to blogs for news Uncategorized

I’ll give you 6 reasons why newspapers like my hometown Detroit News are losing readership. Here are their top 6 headlines in “News Buzz”: Jay-Z documentary shown at U.N. Hip-hop mogul to tour African mines New James Bond film clears China censors Peter Gabriel receives…

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Second Life closing itself off to marketers Uncategorized

Strumpette reported on Friday (hey, I’m out of town working on a pitch!) that a group on Second Life called Dreamland is shutting itself off from marketers and PR folks… or “flacks”, as she says. I’ve had conversations with co-workers and friends about why people…

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WTF JWT? Uncategorized

Steve informed me that ad agency JWT is recruiting people on MySpace. I understand that there’s now a MySpace Jobs section, but realistically is that the best place to look for talent? Ever hear of Linkedin? Are you really prospecting efficiently on a site where…

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