12 Feb Is the future of WOM “Connected Marketing”?
Want to know where it’s headed? Just read this interview with Dr. Walter Carl, Assistant Professor at Northeastern University. Here he’s been asked by the authors of a
new book called “Connected Marketing” to comment on their predictions for word of mouth marketing. Walter is on the Advisory Board of WOMMA, of which I am a member.
I agree with his take on their “missing” predictions (ethics, commercialization of WOM and working with minors). Go read his take to get the full story.