April 2007

April 2007

You forgot Poland blogs blogging, seo, usability, web design

Today’s Journal has a special section on how to drive traffic to your website, and it omits the use of blogs as tool for SEO and building loyalty. In fact, most of the articles in the section seem like they’re straight out of 1999. If…

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Most corporations shouldn’t blog? Hogwash! blogging

BL referenced a Dilbert cartoon about blogging and added reasons to the list of why most companies shouldn’t blog. Today’s entries include: 1 – every post has to be vetted by legal or PR. It won’t ring true.2- you’re not prepared to allow any negative…

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Reggie Bush, you’re next PR

If you’re anything like me, you probably try to get in a few hours of gaming per week in between the billion and a half other responsibilities you have. I was just watching NBA Playoffs between the Cube’s Mavs and the Warriors and an ad…

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More than buzz advertising

Photo from AOL It takes more than some crazy hair, a wacky shoe or a guy in a chicken suit to create extreme buzz (yes, there’s more metal-related cheese ahead). See, it isn’t what happens on TV that gets people talking at the water cooler…

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Twitter causes you to start drinking public relations, twitter

Steve Twittered something that he regrets and has offered an apology. Two things I don’t believe about it: 1. Unlike the Twitter post, it’s a late, calculated response, and 2. Unless he’s trying to emulate his CEO, Steve doesn’t drink. Now I’m no PR guy,…

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WOMBAT 3 observations WOMMA

That’s right, the annual Word of Mouth BAsic Training (WOMBAT) in Nawlins is wrapping up shortly. Here are my observations, some facts, and such and such: 1. There are a lot of brands here, which means either a) they’re not doing WOM, b) their agencies…

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It’s return of the WOMBAT — Part 3! WOMMA

I will be presenting a case study sans my stellar client from General Mills next week at WOMBAT 3 in New Orleans. The presentation covers “My Hometown Helper“, a grant program for Hamburger Helper that donates money to help fix up communities. The deadline to…

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Lyro presents online business cards Uncategorized

I was asked to preview Lyro, which they’re dubbing as “Business Card 2.0”. It’s different from LinkedIn in that it’s literally just the information on your business card vs. a site for career networking, a la LinkedIn. “We aspire to become the world’s largest repository…

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How to improve Google Reader Uncategorized

I switched over from BlogLines to Google Reader and while it is an improvement I don’t understand why a search isn’t available within Reader? Other tips: Resolve redundancies. redundancies. I’ve imported a few people’s bookmarks and now I have duplicates. Preview window based on viewing…

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