April 2010

April 2010

Four Location-Based Marketing Rules for Gowalla Uncategorized

The practice of geolocation services, or the ability to locate a potential customer using GPS-enabled technology, is all the rage in the tech and marketing world right now. However, there are very few written rules for marketers as to what to do. Thankfully some brave…

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RIP Social Media Expert, c. 2010 social media

I’ve been telling clients that 2010 is going to be the year of accountability as it relates to social media. This means ¬†accountability using real numbers (read as: sales) and not fluff (read as: Twiggler.net says we reached 2,001,450 Twitterers with those 3 re-tweets!!1!). With…

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