Social Media.  You hear about it all the time.  It’s a required skill in all of the latest job postings.  Small business owners and entrepreneurs know they’re  supposed to be using it for marketing.  But how is telling everyone what you ate for lunch supposed to provide a professional benefit or help to drive sales?Glen Ridge, NJ based “Large Media” will answer those questions and more in their June 15 “Social Media Bootcamp.”  In this three hour “Basic Training for Business” course attendees will learn about core social media platforms and how to leverage them for marketing purposes.  The course covers Facebook, Twitter, LinkedIn & blogs, including etiquette, terminology, who to talk to and how to talk to them to maximize the reach of marketing campaigns.

Instructor Audrey Binkowski says, “this course is ideal for the social media beginner.  Someone who has an awareness of the space but lacks the know-how to create an integrated digital marketing plan.  It’s perfect for small business owners, start-ups, and marketing professionals interested in expanding their skill-set.  In the current business climate, social media know-how is a ‘must’ for the professional resume.”

Binkowski is a seven year veteran of the e-commerce and digital marketing space, having conceived and executed break-through social media campaigns for her clients including Ghirardelli Luxe Milk Chocolate, Schick Intuition Plus, the Austrian National Tourism Board, Rhodes Van Note & Co Realtors, and multiple small businesses and start-ups.

Audrey regularly consults with business owners on how they can use  social media, search engine optimization and CPC advertising to drive traffic and business results through their sites.

Social Media Bootcamp:  Basic Training for Business is being offered June 15, 2011 at the GMAT Testing Facility, 138 W. 25th Street in New York City.  Course cost is $300 and registration is available online at:  http://smbootcampnyc.eventbrite.com/.