All Facebook is reporting that Facebook sales reps are contacting people letting them know that promotions are no longer required to garner explicit approval from Facebook AND that there is no longer a minimum ad spend to accompany said promotions. This is hugely welcome news for brands that want to reward their fans but don't want to pony up the $10k ad buy to support giving away, say, a $50 sweater once per week. Official language from Facebook after the jump.

This HP report coincides with the findings from a vendor I worked with, Meteor Solutions, which tracks the spread of information online; those that are typically considered the online “mavens” or “talkers” don’t actually move the needle when it comes to sharing information, driving clicks...

Last year TechCrunch outed PR firm Reverb Communications for astroturfing in the iTunes app store on behalf of their clients. As it turns out, the FTC took notice and recent revealed that they settled with the firm that posted misleading reviews of their clients products. As someone that's been intimately involved with the Word of Mouth Marketing Association and drafted our Association's FTC guidelines,  my question is: Why not go after the app makers too?

For the longest time I used to think that PR agencies didn't get social media. "Give me impressions!" was the public relations mantra because it meant that they could easily transfer their knowledge of publication circulation multipliers into the emerging field called "social media". Screw the long tail, screw review web sites, screw message boards and all of the other "unimportant" groups online because "they don't have reach". "We want to take on the ad agencies head on!" was the PR agency rallying cry, and even though most ad agencies are going down the wrong route, and no matter how many decks you presented to them that this gimmick marketing was the wrong approach, they continued to push to ignore the long tail, ignore communities and ignore what actually drives sales. What's come full circle is that the coveted social media reach play online that ad agencies have been great at have one thing in common: they don't work.