19 Jan A Great Debate on Gaming the System: Social Media Shilling
Posted at 12:19h in public relations, social media, twitterThere's a good discussion going on Twitter right now about social media shilling, aka "please tweet (blog, lifestream, status update, fan, etc.) this for a client" and the big "what if big agencies did this" en masse. Todd Defren started it off with his post called "Slippery Slope". Laurel Hart, an adjunct instructor at NYU, asked if it was unethical to impose said coordination across an entire firm. My response is that it's not unethical for employees to participate in social media on behalf of a client provided they disclose and do it of their own free will. It is unethical if mandated.