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The idea for this post came from Josh Hallett's "Sorry We Work In Different Industries" blog post and was cross posted over on Shamable.com. Yesterday an agency posted their RFP criteria for companies looking to hire a social media firm. It's self serving as all get up, but not a bad start. I'm sure the agency will undoubtedly not let anyone forget that they were the first to post it on their blog, which as we know means a LOT. </sarcasm> There is one question missing from the RFP, however.

The idea for this post came from Josh Hallett's "Sorry We Work In Different Industries" blog post. Go read it. Yesterday an agency posted their RFP criteria for companies looking to hire a social media firm. It's self serving as all get up, but not a bad start. I'm sure the agency will undoubtedly not let anyone forget that they were the first to post it on their blog, which as we know means a LOT. </sarcasm> There is one question missing from the RFP, however.

I have been wanting to write this post for a while now after reading someone say that Dell is a case study for how companies should engage in social media. For shits and giggles I decided to look at Dell's stock price, which once traded as high as $42 a share and now hovers around $14, and then though "if they're the case study, what about those companies actually making money?". And with the close of 2009 it's the perfect time to look at the performance of America's top companies and see how many of them in the top 10 and bottom 10 are using social media, and to what affect it has on their business. Without further adieu, I present my argument.

Men, I want to bring to your attention that there's a "viral" status update game going on via Facebook where your wife, girlfriend or female friends might change their status to a color. It's to help women spread breast cancer awareness - and I totally get...

I was passed along this mp3 interview of David Meerman Scott (h/t @judbranam) being asked what the ROI of Social Media is. He likens social media ROI to measuring billboard or TV advertising and asks "what the return is of having the gardener Guatemalan immigrants out front raking leaves of the corporate headquarters?". The segment ends with his boast of speaking at Harvard's Business School so he can tell them that as educators and marketers they're teaching the wrong thing. "Intent, bloggers talking about you and Google rankings" are things that can help but "don't have ROI" (paraphrased). So without further adieu, David, I'm calling bullshit on your rant.

As you know, the FTC recently published "blogger" and celebrity guidelines around disclosure. And, the most simple terms, it said that people should be able to discern whether or not you're being compensated for talking. [caption id="attachment_453" align="alignright" width="300" caption="No room for disclosure"][/caption] On a parallel track,...