I've been working online with communities for the past 16 and a half years, a time when message boards and Yahoo Groups (remember those?) were as social as it got. This was an era where blogs were the Wild Wild West and most folks weren't...
The practice of geolocation services, or the ability to locate a potential customer using GPS-enabled technology, is all the rage in the tech and marketing world right now. However, there are very few written rules for marketers as to what to do. Thankfully some brave marketers are testing and learning with the various location-based platforms. VaynerMedia, the marketing company co-owned by @garyvee released a case study this weekend showcasing their work with the NBA's New Jersey Nets and Gowalla. The case study concludes that there are real opportunities for brands to move consumers as evidenced by the 15% of Gowalla users that showed up for a recent NJ Nets game. The 15% redemption was called a success. I'm calling bullshit.
GigaOm has a great blog post previewing what Facebook will be launching today at their F8 conference. In short, they're launching Facebook Connect 2.0 (auto-logins), the Facebook Presence Bar (think of the one at the bottom of this page), Share/Like buttons, and Facebook Locations, which is their answer to Foursquare. This furthers the notion I've been telling clients for a while now: it's a flat out war between Google and Facebook for your attention and more importantly - your data.
I was recently quoted in the New York Times Gadget Blog around protecting your reputation online. Specifically, the question was if individuals with unsavory content online should delete it in an effort to hide it from potential employers. Before I give my answer I'll...
Last week Two weeks ago I had the pleasure of attending, networking, connecting and speaking at the Type A Mom conference in Asheville, NC. Kelby Carr did an amazing job and I was proud to bring my clients to the conference to help support the...
There's a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer's Direct Marketing Observations blog has a good post documenting the discussion. I'm re-posting my response to the question here: It’s...
