Blog

A few weeks ago the Casey Anthony verdict was handed down and people across the nation voiced their opinions online. Twitter exploded, Facebook went haywire and people from California to New York, and everywhere in between, seemed to have a take on whether or not the jury rendered the correct verdict. Justice or legal failure aside, what most people missed was the role her defense team said social media played in the courtroom and how it should impact planning and ongoing marketing campaigns.

A press release went out this morning announcing that I'm dedicating myself full time to Large Media. Having worked in digital marketing for the past 15 years, I've had the great fortune of counseling and executing award winning strategies, programs and work for some of...

ICANN,the group responsible for top level domain (TLD) registration, finally approved ".xxx" for adult oriented web sites after almost a decade of waiting, according to CNN. This is the first approval in quite some time that actually makes any sense for both businesses and consumers. The TLD-controlling group had been approving frivolous domains (.me, .mobi, .biz, .pro, .info and .name) for the sake of bilking consumers and companies out of a few bucks just to protect their namesakes and copyrights.

This past week in Austin I organized and spoke on a panel called “Influencer Throwdown: Defining and Debating Influence Once and For All” with some marketing friends. Here’s a good recap of the session and a few quotes:
The panel began with some discussion around celebrities and how they are perceived as influencers.  The big (obvious) example used was Charlie Sheen.  Does he have influence?  The panel was split on this, and they each had their opinions on it.  David Binkowski cited that 8% of Americans trust celebrities.  I would tend to agree with him.
And we spent a lot of time discussion this: