advertising

advertising

Welcome the new kid on the block advertising

I’ve been looking for a good blog to add to my blogroll for some time now, and as luck would have it my brother sent me this. Holy crap is it candid (and funny)… George Parker is the blogger behind it, and in case you’re…

Read More

Now THIS is what they meant by CGM advertising, CGM

Via Mashable, YouTube has launched ReMixer. Powered by Adobe, the Remixer is very similar to Photobucket’s remixing tool. Let’s do some simple math: 1. Brands upload commercials (a la Nike “Second Coming” clips) to YouTube2. Fans make their own commercials3. Friends and other fans view…

Read More

Advertising still clueless on CGM advertising, CGM

If you read my Nike post you might have thought “Dave, you’re a nut. No brand is going to go all in and let someone create their ad”. This is where you’re wrong and, taking it a step further, so are ad agencies for trying…

Read More