CGM

CGM

Now THIS is what they meant by CGM advertising, CGM

Via Mashable, YouTube has launched ReMixer. Powered by Adobe, the Remixer is very similar to Photobucket’s remixing tool. Let’s do some simple math: 1. Brands upload commercials (a la Nike “Second Coming” clips) to YouTube2. Fans make their own commercials3. Friends and other fans view…

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Advertising still clueless on CGM advertising, CGM

If you read my Nike post you might have thought “Dave, you’re a nut. No brand is going to go all in and let someone create their ad”. This is where you’re wrong and, taking it a step further, so are ad agencies for trying…

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It’s illegal to shill in the EU CGM

From the Times: Hotels, restaurants and online shops that post glowing reviews about themselves under false identities could face criminal prosecution under new rules that come into force next year. Businesses which write fake blog entries or create whole wesbites purporting to be from customers…

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