ethics

ethics

Yeah, we can create buzz! ethics

Oh, you meant real buzz? Well, we can definitely create fake accounts and try! Comsumerist brings us a classic case of an agency (Martin Waymire Advocacy Communications) lying to its client about creating that coveted “pre-launch buzz”. Or in this case, shill until ye can’t…

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When you can’t beat ’em – pay ’em ethics

I’ve been holding onto this post for a week trying to decide how this can be explained or justified, but I just can’t do it. Undoubtedly you’ve heard the old adage “When you can’t beat ’em, join ’em”. Well, for those without any savvy but…

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Strike two for Debbie Weil? disclosure, ethics

I’m not going to make a big deal out of this because, in all fairness, it may have been out of necessity. And while I grew up in metro Detroit with access to CBC, I don’t know the inner workings of the Canadian media —…

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PR, food, blogs… and sweat blogger relations, blogging, ethics

I’m blogging from the PRSA Food & Beverage chapter conference in Charleston, South Carolina. Today’s sessions included product launches, new media, organics and sustainable agriculture, and coming up is a meet and greet with the media (drinks, anyone?). It’s not surprising that last night’s pre-conference…

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