WOMMA

WOMMA

The Economy, Ethics, Blogs and Marketing blogging, WOMMA

There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog has a good post documenting the discussion. I’m re-posting my response to the question here:…

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WOMBAT 3 observations WOMMA

That’s right, the annual Word of Mouth BAsic Training (WOMBAT) in Nawlins is wrapping up shortly. Here are my observations, some facts, and such and such: 1. There are a lot of brands here, which means either a) they’re not doing WOM, b) their agencies…

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It’s return of the WOMBAT — Part 3! WOMMA

I will be presenting a case study sans my stellar client from General Mills next week at WOMBAT 3 in New Orleans. The presentation covers “My Hometown Helper“, a grant program for Hamburger Helper that donates money to help fix up communities. The deadline to…

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Blog ethics aren’t a one way street ethics, WOMMA

I’ve been reading the recent uproar re: the recent Microsoft Vista blogger outreach campaign and wanted to ask a simple question – why aren’t bloggers being outed for their participation or lack of disclosure, and why is it that those who are coming clean are…

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