Want to know where it’s headed? Just read this interview with Dr. Walter Carl, Assistant Professor at Northeastern University. Here he’s been asked by the authors of a
new book called “Connected Marketing” to comment on their predictions for word of mouth marketing. Walter is on the Advisory Board of WOMMA, of which I am a member.
I agree with his take on their “missing” predictions (ethics, commercialization of WOM and working with minors). Go read his take to get the full story.