Move over long form reviews, there’s a new player in town. Via TechCrunch, a new service launched this week called Blippr, which is a product review web site that limits reviews to 160 characters. When I first read about it I thought “there is no way it will work”, but after trying out the site there are several reasons it does work. Here are a few rules to success that they’ve followed:

  1. Be relevant. The categories they’ve chosen — music, movies, books and games — don’t require lengthy reviews, like, say, consumer electronics.
  2. Be portable. The site currently feeds into Twitter, FriendFeed and Facebook. Smart move. They also have read-only rights to their API right now, which means third party sites can pull the reviews for their site at no cost. Look out Buzzillions.
  3. Be WOM worthy. All of the categories they’ve chosen heavily rely on word of mouth. And, more importantly, the site itself is a “love it or hate it” deal – which, according to Guy Kawasaki is a rule for creating a great brand/product.
  4. Be brief. Blippr is setting itself up for success by not trying to bite off more than it can chew. 160 characters, short, sweet and to the point. Perfect for the web and quick blips of information.
  5. Be easy. The site’s sign up took me less than a minute and posting a review is as fast as leaving a Tweet — without the fail whale.

Sure, you can make all of the jokes you want about the Web 2.0 name, but the site is actually useful. They also have fun emoticons to represent your review’s tone. Try it and post your take in the comments! 😀

digg_url = ‘’;