Social Media. You hear about it all the time. You know you’re supposed to be using it for marketing. But you’re not quite sure how telling everyone what you had for lunch is going to benefit you professionally or drive sales.
Large Media offers a hands-on Community Manager Accelerator program based on the core social media platforms and how you should leverage them for marketing purposes. This course will cover Facebook, Twitter, YouTube, LinkedIn & blogs, including etiquette, terminology, measurement, risks, influencers and how to talk to them to maximize the reach of your marketing campaign.
This course is ideal for the social media team who has working awareness of the space but lacks the know-how to create an integrated digital marketing plan.
Your instructor, David Binkowski, is a fifteen year web professional and hands-on partner at Large Media. A trusted and consistent leader to Fortune 500 brands, David regularly advises clients on how to best use online, social and mobile technology to drive their business and reputation. David’s client portfolio includes Procter & Gamble, Citibank, Underwriters Laboratories, Energizer, Reckett Benckiser, Novartis, Eli Lilly and General Motors. His work has been recognized with awards from PRSA, WOMMA, NY’s Big Apple and several other industry groups. In addition to creating breakthrough marketing campaigns, David has extensive experience working with corporations, agencies, associations and legal departments on the creation, implementation and training of corporate and employee social media guidelines and best practices, including Procter & Gamble, Eli Lilly, Citibank, Qliktech, Publicis Groupe, Lippe Taylor and WOMMA.
A pioneer in the online community and influencer space, David wrote the rules for ethical conduct for working with bloggers and the now-approved FTC guidelines for the Word of Mouth Marketing Association (WOMMA). For this work, he was recognized by his peers and elected to WOMMA’s board of directors. He continues to be a thought leader in word of mouth marketing and social media having spoken at SxSW, WOMMA, PRSA, Ad:Tech, the New York Law School and several other industry-leading events.
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