bonobos Tag

We've all been there. Your site, Facebook application, live video -- you name it -- is supposed to be live at a certain time, on a certain date. You checked every pre-launch task off the list: quality assurance, load balance testing, cross browser and platform compatibility, the list goes on and one. And then, the unthinkable happens -- your site/app/stream doesn't work. Even worse, it does work, and then goes down. That's what happened to one of my favorite online retailers, Bonobos on Cyber Monday. So, what did they do?