I have been wanting to write this post for a while now after reading someone say that Dell is a case study for how companies should engage in social media. For shits and giggles I decided to look at
Dell's stock price, which once traded as high as $42 a share and now hovers around $14, and then though "if they're the case study, what about those companies actually making money?". And with the close of 2009 it's the perfect time to look at the performance of America's top companies and see how many of them in the top 10 and bottom 10 are using social media, and to what affect it has on their business. Without further adieu, I present my argument.
