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Why Do People Follow Brands? social media

One of the biggest questions brands struggle with is how to utilize social media channels. In particular, we quite often are asked (and see) as to what type of content to post on their social media channels. The issue is that most brands want to…

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Facebook Deals Just Ate Foursquare’s Lunch Uncategorized

Facebook announced yesterday that they’re rolling out Deals, a location-based couponing and fund raising system. There are two types of Deals that can be had via their Places feature: coupons and charity. Basically, if consumers check in they unlock a deal or are helping to…

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Facebook Bra Color Game Revealed social media

Men, I want to bring to your attention that there’s a “viral” status update game going on via Facebook where your wife, girlfriend or female friends might change their status to a color. It’s to help women spread breast cancer awareness – and I totally…

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Twitter just became a little more irrelevant Uncategorized

Facebook announced that they’re integrating Fan Pages with Twitter and if you want to understand what this means for your business check out Jeremy Pepper’s blog post on it. From a “What this means for Twitter” it’s pretty simple – they’re now just a channel…

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