harvard business school Tag

I was passed along this mp3 interview of David Meerman Scott (h/t @judbranam) being asked what the ROI of Social Media is. He likens social media ROI to measuring billboard or TV advertising and asks "what the return is of having the gardener Guatemalan immigrants out front raking leaves of the corporate headquarters?". The segment ends with his boast of speaking at Harvard's Business School so he can tell them that as educators and marketers they're teaching the wrong thing. "Intent, bloggers talking about you and Google rankings" are things that can help but "don't have ROI" (paraphrased). So without further adieu, David, I'm calling bullshit on your rant.