reverb communications Tag

Last year TechCrunch outed PR firm Reverb Communications for astroturfing in the iTunes app store on behalf of their clients. As it turns out, the FTC took notice and recent revealed that they settled with the firm that posted misleading reviews of their clients products. As someone that's been intimately involved with the Word of Mouth Marketing Association and drafted our Association's FTC guidelines,  my question is: Why not go after the app makers too?