sxsw Tag

17 Mar

Posted at 17:35h in influencers, social media by
This past week in Austin I organized and spoke on a panel called “Influencer Throwdown: Defining and Debating Influence Once and For All” with some marketing friends. Here’s a good recap of the session and a few quotes:
The panel began with some discussion around celebrities and how they are perceived as influencers.  The big (obvious) example used was Charlie Sheen.  Does he have influence?  The panel was split on this, and they each had their opinions on it.  David Binkowski cited that 8% of Americans trust celebrities.  I would tend to agree with him.
And we spent a lot of time discussion this:

19 Mar

Posted at 22:26h in social media by
It's been a few days since SXSWi ended so I figured it's a good time to put up a recap post. And I know Shamable readers appreciate that it's going up on Friday night because we've been working at our day jobs this week too. :)