I’ve emailed Steve and Clickz author Kate Kaye about the new offering from Edelman and Newsgator called Hosted Conversations and am concerned about what I’ve heard (or in this case yet to hear).

The concept is simple – show blog posts about advertisers products and services when users hover over a paid advertisement. I get it, however I’ve yet to get a solid response as to which blog posts will be displayed.

Kate said she was told the conversations will be evaluated based on “advertiser criteria”. I’ve yet to receive a response from Steve.

I’d like this to be a discussion, as other bloggers would as well, about the product itself and the standards that are in place for determining what conversations are shown and which aren’t.

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