Robert admitted on his blog that it was word of mouth that drove him to purchase a new Saturn Aura. In fact, he was actually invited to the local Saturn dealership after someone at the dealership read his blog. And Saturn was a sponsor at BlogHer last year (see pics of my Blogworks cohort Lish in the schnazzy Saturn Sky), so we wanted to support a company that supports bloggers. (GM is our client)

The other deciding factor? His son loves the rear-seat headphone jacks. Kids.