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You've undoubtedly read the millions of articles about ChatGPT. You've probably experimented with it and might be using it with your marketing team. Many brand marketers are unaware of one simple fact about the product: It sources information from publicly available information including your website...

Hiring a Fractional Chief Marketing Officer (CMO) can offer several benefits for businesses. Here are 8 ways it can benefit your company/brand: 1. Cost-effectiveness: Fractional CMOs work on a part-time or project basis, providing businesses with access to high-level marketing expertise without the expense of a...

2022 was a big year for Google search and SEO. Google did a major refresh of their Webmaster Guidelines (now called Google Search Essentials), they're working to combat AI and much, much more. However, there's one change you may have missed: Google's latest algorithm change...

Back in August 2022, Google's search quality team announced the Google Helpful Content Update, where they would start scanning websites for AI plagiarized content and would penalize websites that utilized content written to game search. Additionally, Google announced that they would "demote site scraping content...