The landscape of social media has evolved significantly over the past few decades. What started as a realm of digital connection, self-expression, and creative sharing has transformed into a complex and highly competitive arena where businesses, influencers, and users alike vie for attention while shareholders...
Twitter, the microblogging platform that has been rife with fraud, fake profiles and a series of scandals due to inauthentic accounts, is finally re-opening its process to become a verified user. Read on to learn the criteria and how you can apply. If you recall, Twitter...
Social media ROI is a hot topic as brands want to understand if the investment in posting and managing online communities and conversations is worth it. (Short answer: yes). I'm excited to announce that I've been asked and have accepted to speak at the ACI Social...
Social Media. You hear about it all the time. It’s a required skill in all of the latest job postings. Small business owners and entrepreneurs know they’re supposed to be using it for marketing. But how is telling everyone what you ate for lunch supposed...
The panel began with some discussion around celebrities and how they are perceived as influencers. The big (obvious) example used was Charlie Sheen. Does he have influence? The panel was split on this, and they each had their opinions on it. David Binkowski cited that 8% of Americans trust celebrities. I would tend to agree with him.And we spent a lot of time discussion this:
One of the most commons questions we're asked by clients is How do they know if a content creator is right for their brand? I've been working online with communities for the past 16 and a half years, a time when message boards and Yahoo Groups...
I was recently quoted in the New York Times Gadget Blog around protecting your reputation online. Specifically, the question was if individuals with unsavory content online should delete it in an effort to hide it from potential employers. Before I give my answer I'll give...
