social media

social media

Small Businesses Are Hacking Facebook social media

It’s not news that Facebook has been the platform du jour for big brands for the past few years. The ability to target ads, build apps and communicate with fans and potential customers makes it an obvious choice for online marketers. Recent changes to their EdgeRank…

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Why Do People Follow Brands? social media

One of the biggest questions brands struggle with is how to utilize social media channels. In particular, we quite often are asked (and see) as to what type of content to post on their social media channels. The issue is that most brands want to…

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Why Social Media Is “Over” social media

This past weekend I caught some amazing insights from a Facebook investor (and musician!) who hit the nail — or multiple nails — on the head regarding social media and where this is all going. To be clear, I’ve never been a fan of being…

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