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Those who know me know that I am not a fan of celebrity endorsements to drive brand campaigns. Yes, the celebrity gives you some fake impressions, but it doesn't actually benefit the brand. In fact, even with the multiple publicity circuit appearances on Entertainment Tonight, the red carpet and elsewhere, only 8% of consumers only trust celebrity endorsements.  Which brings me to the train wreck that is Charlie Sheen. I abstained from talking about this but a friend wrote such a wonderful post about it that I had to transfer the spotlight over to him.

Last week the folks at Kenneth Cole, and perhaps Kenneth Cole himself, set off a firestorm among the twitterati and mainstream media when they decided to try and hijack the "#Cairo" hashtag to promote an upcoming Spring collection. "PR blunder", "Social media gaffe" and other forms of pseudo outrage ensued, with the media jumping on board to help amplify the noise in the social media echo chamber. For those of us familiar with how influencers, including those on the internet and mainstream media, may - or may not - actually influence the general public, we waited. We waited to see what the outcome would be without overreacting or making worthless predictions. The result? Check it out after the jump.