YOU DON'T HAVE TO OVERPAY FOR CLICKS.
WHY SEO?
Large has been performing SEO for clients for the last 25 years. A seismic shift in ad spending has taken place since Apple announced they would allow iOS users to opt out of being tracked. Due to the large number of opt-outs, Meta’s advertising platform stopped performing well beyond top of funnel ads and marketers were forced to appropriate budget into other avenues and platforms including Google, TikTok, Amazon and Pinterest.
Because of this shift, Google saw a 33% increase in their advertising revenue in Q4 2021. Yes, 33%. As such, cost per click advertising prices also rose. Google’s average CPC rate jumped by 37% and they will be rolling out similar privacy protection across their products including Android devices. This will increase the average cost per click again on social channels.
For omnichannel marketers, the edge is investing in search engine optimization (SEO) to drive more, qualified and better traffic to their brand websites for less.
WHAT IS SEO?
The primary purpose of Search Engine Optimization (SEO) is to earn website traffic from organic search. It is a less expensive, longer lasting, higher ROI approach to attracting eyeballs to your website than digital advertising. This has become especially true with the decreased effectiveness of ad platforms since Apple rolled out iOS 14 changes to privacy settings.
As Google works to implement similar privacy features by 2024, companies who prioritize SEO will be well positioned to weather the storm of less effective ad platforms.
WHY IS SEO IMPORTANT?
In an ideal digital marketing mix, there is planning and execution of both paid and organic acquisition strategies. While many companies often rely heavily on paid acquisition, changes to digital ad platforms and privacy rules are forcing companies to reevaluate Search Engine Optimization as a long-lasting, economical, reliable acquisition tool.
Building a smart SEO strategy can save hundreds of thousands of dollars on ad budgets while providing a higher return on investment.
OUR PROCESS
Every winning SEO play is based on sound strategy. We apply 25 years of SEO experience to find the keywords and opportunities and create findable content for your brand.
SEO AUDIT
Website and keyword performance are crucial to success in SEO. We take a deep dive into every page including the site's structure to uncover growth opportunities.
TECHNICAL FIXES
On Page SEO including broken links, missing tags and descriptions, duplicate content and site speed are most likely why your site isn't being found organically. We'll fix that.
KEYWORD RESEARCH
Our team takes a deep dive into keywords, their competitiveness and potential monthly traffic and uncovers the hidden gems that convert.
CONTENT CREATION
Using our keyword research we develop new pages for your website and gain backlinks and create internal links to boost your ranking.
OBTAIN BACKLINKS
Large is a pioneer in ethical outreach to garner links from high authority sites. Our clients routinely rank with high authority topic leaders.
SEO SERVICES
Large Is Your One Stop Shop for SEO.
SEO CONSULTING
Our SEO consulting services work alongside your vendors and resources to collaborate on the most effective, scalable SEO optimization strategy to adapt to your business.
CONTENT MARKETING
Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
ON PAGE SEO
Optimization of your web pages technical, content, performance and appearance to increase ranking in search engines
OFF PAGE SEO
We’ll boost your rankings through high quality link building, content marketing, social media, appearing on podcasts, landing reviews, building local citations.
KEYWORD RESEARCH
We’ll uncover the priority terms, phrases, and questions to optimize your content around. This is the foundation for optimizing your metadata, on-page copy, and internal links.
COMPETITIVE ANALYSIS
We’ll identify and study the companies and individuals most likely to compete with your business in search engine results pages (SERPs), learning not only how they’re performing, but which tactics they’re currently using.
WANT A FREE SEO AUDIT? FILL OUT THE FORM BELOW.
Search Engine Optimization offers better traffic and leads for less budget.
Triple digit ROI in most cases. Highly qualified leads. Better conversion rates.
If you’re ready to get started, tell us the domain you’d like us to audit, how much traffic you’re getting monthly from organic traffic and we’ll be in touch within a day.
YOU DON'T HAVE TO OVERPAY FOR CLICKS.
