David Binkowski, Fractional CMO Charlotte
Fractional CMO · Charlotte · Large Media
FRACTIONAL
CMO
CHARLOTTE.
THE QUEEN CITY IS GROWING UP. YOUR MARKETING SHOULD TOO.

Charlotte has evolved from a banking city into one of the most diverse business markets in the Southeast. Financial services, tech, healthcare, and a booming real estate market have made Charlotte one of the fastest-growing metros in the country.

largemedia.com
Trusted by hundreds of world-class brands & institutions
Publicis P&G Heineken Harvard University New York University Tile AstraZeneca Merck Sequoia Capital Lippe Taylor Taylor Strategy Philosophy Komodo Health Antares Pharma Canaan Partners + Hundreds More Elite Companies
Fractional CMO · Charlotte

HIRE A FRACTIONAL CMO FOR THE QUEEN CITY.

Charlotte's business community is sophisticated, growing fast, and increasingly competitive. Companies that were comfortable as regional players are now competing with national and global brands. The ones that win will be the ones that invest in senior marketing leadership before it's too late.

Large Media brings the strategic marketing firepower to help Charlotte companies compete at the highest level. From established financial services firms to emerging tech companies and healthcare organizations, we build marketing programs that drive real growth.

Charlotte is one of the fastest-growing business cities in America. The time to build your marketing engine is now — before the competition gets there first.

Industries We Serve in Charlotte
🏢
Financial Services
💡
Healthcare
📈
Tech & SaaS
🏢
Real Estate
💡
Professional Services
📈
Logistics
🏢
Consumer Brands
💡
Construction
Why Large Media

NOT JUST ANOTHER FRACTIONAL CMO.
THE REAL THING.

Most Fractional CMOs are digital tacticians who learned one channel and rebranded. Large Media's David Binkowski is a 360° marketing strategist with 20+ years building brands at Publicis, P&G, Heineken, Harvard, and Tile — and the big-idea thinking that most Charlotte companies have never had access to.

Strategic Guidance
Senior-level strategy aligned to your business objectives — market positioning, messaging architecture, audience strategy, and competitive differentiation. The work a real CMO does, not an account manager.
Diverse Industry Experience
Pharma, consumer hardware, SaaS, fintech, professional services, home services, nonprofits, DTC, and B2B. Fresh perspective, proven playbooks, and the ability to see what industry insiders miss.
True Objectivity
Not entrenched in your org's internal politics or past decisions. We push back, tell the truth, and bring an unbiased point of view that most internal teams can never offer.
Cost-Effective Leadership
A full-time senior CMO costs $200K–$350K in salary alone. A fractional engagement delivers the same strategic leadership at a fraction of the overhead — no benefits, equity, or long-term commitment risk.
Flexible Engagement
Short-term project, ongoing advisory, or embedded leadership — the engagement adapts to where you are. As your business grows, we scale involvement accordingly.
Immediate Impact
No 90-day onboarding ramp. We integrate quickly, diagnose fast, and start driving strategy within weeks — not quarters. Velocity matters and we're built for it.
Our Services

360° MARKETING FOR
CHARLOTTE COMPANIES.

01
Brand Strategy
Positioning, voice, identity, and the big idea that makes every piece of marketing coherent and unforgettable.
02
PR & Earned Media
Narrative strategy and media relations that build credibility you can't buy — the kind that compounds long after a campaign ends.
03
Content & Thought Leadership
Editorial strategy that establishes your brand as the recognized authority — not just another voice adding noise.
04
Digital & Paid Media
Demand generation, paid social, SEM — anchored in brand thinking, not just metrics that look good in a report.
05
Social & Community
Platform strategy that turns followers into advocates — built on brand, not just posting frequency and format templates.
06
E-Commerce & Revenue Growth
$350M+ in proven results from strategies built on brand — because sustainable growth needs both performance and story.
By the Numbers

RESULTS THAT SPEAK
FOR THEMSELVES.

Revenue doubled
in 6 months
$350M+
E-commerce & pre-order
revenue driven
20+
Years full-mix
CMO leadership
360°
Brand · PR · Digital
Content · Paid
15+
Years serving
world-class brands
SXSW
Speaker &
keynote presenter
I25
PRovoke Media
Innovator25
Fractional access.
Full CMO thinking.
David Binkowski Fractional CMO Charlotte
Your Charlotte Marketing Visionary
STRATEGY
WITHOUT A
BIG IDEA
IS JUST
SPENDING.

The idea is what makes people feel something. And feeling is what turns Charlotte strangers into customers — and customers into the people who tell everyone else.

Start Growing
Trusted by hundreds of world-class brands & institutions
Publicis P&G Heineken Harvard University New York University Tile AstraZeneca Merck Sequoia Capital Lippe Taylor Taylor Strategy Philosophy Komodo Health Antares Pharma Canaan Partners + Hundreds More Elite Companies
The Process

HOW WE ENGAGE WITH
CHARLOTTE COMPANIES.

01
Discovery & Audit
We start with an honest assessment of your brand, your Charlotte market position, and your current marketing state — finding the gaps and opportunities others have missed.
02
Strategy & Positioning
We develop the positioning, messaging, and big idea that makes your Charlotte brand impossible to ignore — then build the strategy and roadmap around it.
03
Execution & Leadership
We own the strategy, manage your team and agencies, and drive the full-mix marketing program. Senior CMO thinking. Fractional cost. Full accountability.
04
Scale & Optimize
Quarterly reviews, continuous optimization, and a growth plan that scales with your Charlotte business — whether you're aiming at local dominance or national expansion.
Get Started in Charlotte

READY TO STOP GUESSING
AND START GROWING?

Fill out the form and we'll be in touch within 24 hours to schedule a no-obligation strategy call. Let's find out if Large Media is the right fit for your Charlotte company.

hello@largemedia.com (646) 450-6340 Servicing clients globally
Schedule Your Charlotte Strategy Call