Los Angeles is a city of creators, disruptors, and brands that become part of the culture. A Fractional CMO who understands entertainment, tech, and DTC is the difference between a brand that gets noticed and one that gets remembered.
From Silicon Beach to Beverly Hills, LA companies operate at the intersection of culture and commerce in a way no other city does. Large Media brings the strategic marketing leadership that turns LA businesses into household names — without the agency bloat.
Consumer hardware, DTC brands, entertainment-adjacent companies, health & wellness — the LA market rewards bold brand thinking and punishes digital-only tactics. David Binkowski's experience launching consumer products and building brands at Publicis makes him uniquely equipped for the LA market.
LA brands live and die by cultural relevance. Your Fractional CMO needs to understand the intersection of entertainment, social, and brand — not just digital performance metrics.
Most Fractional CMOs are digital tacticians who learned one channel and rebranded. Large Media's David Binkowski is a 360° marketing strategist with 20+ years building brands at Publicis, P&G, Heineken, Harvard, and Tile — and the big-idea thinking that most Los Angeles companies have never had access to.
The idea is what makes people feel something. And feeling is what turns Los Angeles strangers into customers — and customers into the people who tell everyone else.
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