07 Mar Using Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work
Posted at 09:15h in advertising, influencersThose who know me know that I am not a fan of celebrity endorsements to drive brand campaigns. Yes, the celebrity gives you some fake impressions, but it doesn't actually benefit the brand. In fact, even with the multiple publicity circuit appearances on Entertainment Tonight, the red carpet and elsewhere, only 8% of consumers only trust celebrity endorsements. Which brings me to the train wreck that is Charlie Sheen. I abstained from talking about this but a friend wrote such a wonderful post about it that I had to transfer the spotlight over to him.