klout Tag

07 Mar

Posted at 09:15h in advertising, influencers by
Those who know me know that I am not a fan of celebrity endorsements to drive brand campaigns. Yes, the celebrity gives you some fake impressions, but it doesn't actually benefit the brand. In fact, even with the multiple publicity circuit appearances on Entertainment Tonight, the red carpet and elsewhere, only 8% of consumers only trust celebrity endorsements.  Which brings me to the train wreck that is Charlie Sheen. I abstained from talking about this but a friend wrote such a wonderful post about it that I had to transfer the spotlight over to him.

08 Jul

Posted at 10:09h in advertising, Business, social media by
For anyone following this meme on Twitter, Fast Company recently launched a site called “Influence Project”, where they’re essentially pitting online “influencers” against one another to vote for their influencer ranking. The Project is being pushed left and right on Twitter and Facebook and I’m sure elsewhere, but at this point I’ve tuned out from it, not because I don’t want to vote for my friends but because it’s like watching cattle being lined up onto a conveyor belt only to be lead to slaughter.