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Why Do People Follow Brands? social media

One of the biggest questions brands struggle with is how to utilize social media channels. In particular, we quite often are asked (and see) as to what type of content to post on their social media channels. The issue is that most brands want to…

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http://www.zdnet.com/blog/foremski/hp-st… Uncategorized

This HP report coincides with the findings from a vendor I worked with, Meteor Solutions, which tracks the spread of information online; those that are typically considered the online “mavens” or “talkers” don’t actually move the needle when it comes to sharing information, driving clicks…

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Twitter Is Setting Marketers Up For FTC Lawsuits disclosure, FTC, twitter

As you know, the FTC recently published “blogger” and celebrity guidelines around disclosure. And, the most simple terms, it said that people should be able to discern whether or not you’re being compensated for talking. On a parallel track, Twitter recently changed how their functionality…

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Twitter just became a little more irrelevant Uncategorized

Facebook announced that they’re integrating Fan Pages with Twitter and if you want to understand what this means for your business check out Jeremy Pepper’s blog post on it. From a “What this means for Twitter” it’s pretty simple – they’re now just a channel…

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Twitter’s New Home Page Launches Today Uncategorized

Those using third party apps may not have noticed, but Twitter went live with a new home page today: It’s very clear that they aren’t targeting existing users, as evidenced by the lack of any change to the interior pages. You’ll find my take here….

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How you know Twitter is doomed Uncategorized

Check out the launch of Twitter 101 for Businesses, aka “No, really, you should be on here!”: http://bit.ly/yNB8b Talk about a horrible set up to future cost implementation. The site’s not scalable, people drop it like a bad habit and there are security flaws. Sure,…

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