celebrities

Mar '11

Using Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work advertising, influencers

Those who know me know that I am not a fan of celebrity endorsements to drive brand campaigns. Yes, the celebrity gives you some fake impressions, but it doesn’t actually benefit the brand. In fact, even with the multiple publicity circuit appearances on Entertainment Tonight,…

celebrities

SXSW Influencer Throwdown Recap influencers, social media

Using Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work advertising, influencers