social media

social media

Small Businesses Are Hacking Facebook social media

It’s not news that Facebook has been the platform du jour for big brands for the past few years. The ability to target ads, build apps and communicate with fans and potential customers makes it an obvious choice for online marketers. Recent changes to their EdgeRank…

Read More

Why Do People Follow Brands? social media

One of the biggest questions brands struggle with is how to utilize social media channels. In particular, we quite often are asked (and see) as to what type of content to post on their social media channels. The issue is that most brands want to…

Read More

Why Social Media Is “Over” social media

This past weekend I caught some amazing insights from a Facebook investor (and musician!) who hit the nail — or multiple nails — on the head regarding social media and where this is all going. To be clear, I’ve never been a fan of being…

Read More

SXSW Influencer Throwdown Recap influencers, social media

This past week in Austin I organized and spoke on a panel called “Influencer Throwdown: Defining and Debating Influence Once and For All” with some marketing friends. Here’s a good recap of the session and a few quotes: The panel began with some discussion around…

Read More

Kenneth Cole Proves Any Press Is Good Press social media, twitter

Last week the folks at Kenneth Cole, and perhaps Kenneth Cole himself, set off a firestorm among the twitterati and mainstream media when they decided to try and hijack the “#Cairo” hashtag to promote an upcoming Spring collection. “PR blunder”, “Social media gaffe” and other…

Read More