It’s not news that Facebook has been the platform du jour for big brands for the past few years. The ability to target ads, build apps and communicate with fans and potential customers makes it an obvious choice for online marketers. Recent changes to their EdgeRank…
Read MoreEveryone last week was abuzz over Facebook’s “marketing conference” (which wasn’t really a conference but more like a day-long presser), excited about the changes that are coming to the site (and mobile app). “More visibility!”, “Better data!” and “Brands have to be storytellers now!” (which…
Read MoreA recent Pitney Bowes survey reveals that only 18% of consumers believed that engaging with a larger company or its brands on social media would encourage a repeat purchase. While I believe the study is mildly loaded — Pitney Bowes’s core business is in postage…
Read MoreI’m excited to announce that I’ve been asked and have accepted to speak at the ACI Social Media Conference in New York City on October 26-27, 2011. I’m going to be on a panel with the industry’s brightest and best to discuss a topic that’s…
Read MoreOne of the biggest questions brands struggle with is how to utilize social media channels. In particular, we quite often are asked (and see) as to what type of content to post on their social media channels. The issue is that most brands want to…
Read MoreThis past weekend I caught some amazing insights from a Facebook investor (and musician!) who hit the nail — or multiple nails — on the head regarding social media and where this is all going. To be clear, I’ve never been a fan of being…
Read MoreSocial Media. You hear about it all the time. It’s a required skill in all of the latest job postings. Small business owners and entrepreneurs know they’re supposed to be using it for marketing. But how is telling everyone what you ate for lunch supposed…
Read MoreThis past week in Austin I organized and spoke on a panel called “Influencer Throwdown: Defining and Debating Influence Once and For All” with some marketing friends. Here’s a good recap of the session and a few quotes: The panel began with some discussion around…
Read MoreLast week the folks at Kenneth Cole, and perhaps Kenneth Cole himself, set off a firestorm among the twitterati and mainstream media when they decided to try and hijack the “#Cairo” hashtag to promote an upcoming Spring collection. “PR blunder”, “Social media gaffe” and other…
Read MoreSocial Media Club hosted its second annual “Community Manager Day” yesterday, a time for celebrating those who have to work the front lines with consumers on behalf of their companies. For those living in a cave, a Community Manger is a person that, on behalf…
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